What does the sentiment chip mean on each citation?

Each owned-citation paragraph is classified positive / neutral / negative / comparative by Claude.

Intermediate Last updated 3 May 2026

When ChatGPT or Claude or Perplexity cites your brand, the citation is rarely just "you exist". It is normally one of four shapes:

  1. Positive - explicit recommendation, "best", "leading", "trusted".
  2. Neutral - factual description or listing among many without preference.
  3. Negative - warning, complaint, "avoid", "outdated".
  4. Comparative - mentioned alongside competitors with explicit pros / cons framing.

v0.8 classifies the surrounding paragraph automatically (Pro and Agency tiers only). The result is cached on a sha256 of the paragraph, so the same passage cited twice never re-bills Claude. The chip on the citation row tells you which bucket each mention fell into.

Why it matters: a comparative-positive mention is gold (you are in the consideration set); a comparative-negative one is a content gap that the brief generator can address with a head-to-head section.

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