| Free public audit tool |
Yes - 10 categories, 100 points, paste-ready fixes |
No |
| Entry price (paid) |
GBP 15/mo Solo (annual GBP 12) |
GBP 150/mo done-for-you retainer |
| Self-serve dashboard |
Yes - full platform UI |
No - work delivered via email/call |
| Citation tracking engines |
ChatGPT + Claude + Perplexity + Gemini |
Reported manually as part of monthly retainer |
| Open methodology |
Yes - /methodology lists every check + points |
No - service-led approach |
| White-label client portal |
Yes - Agency tier GBP 99/mo with PDF reports + 10 seats |
They ARE the agency - not a platform you build on |
| Free tools (schema, llms.txt, ai.txt, robots, FAQ etc.) |
12+ free tools, no signup |
Not applicable (service model) |
| Best for |
Hands-on UK SMBs + agencies who want to OWN the workflow |
UK SMBs who want it done for them and to pay an agency monthly |
| Time to first value |
Free audit in 30 seconds, no signup |
Sales call + onboarding period |