Does Otterly do schema or llms.txt fixes?
Otterly is a monitoring tool - it tells you whether your brand is mentioned. It does not generate the JSON-LD schema, llms.txt, or robots.txt edits that move the needle. LLM Submitter does both.
Honest comparison
LLM Submitter vs Otterly
Otterly is monitoring-only; LLM Submitter is the same monitoring plus the audit + fix toolkit, at the same starter price.
LLM Submitter
Audit + fix + track in one tool. Free public audit, 5 monitored sites on Solo £15/mo, citation tracking from Pro £39/mo. UK-built, GBP-billed.
Otterly
AI search rank monitoring across ChatGPT, Perplexity, Google AI Overviews. Plans from ~$29/mo. Brand sentiment + share-of-voice angle. US-based, USD-billed.
Feature matrix
| Feature | LLM Submitter | Otterly |
|---|---|---|
| Free public audit tool | Yes | No |
| Entry price | £15/mo (£12 annual) | $29+/mo |
| Citation tracking engines | ChatGPT + Claude + Perplexity + Gemini | ChatGPT + Perplexity + AI Overviews |
| Audit pillar | 10-category, 100-point, open methodology | Not in scope |
| Fix pillar (generates schema/llms.txt/robots) | Yes - paste-ready code | No - recommendations only |
| Brand sentiment scoring | On the roadmap | Yes |
| Multi-tenant agency | Yes - Agency £99/mo | Limited |
| GBP billing + UK VAT | Yes | No - USD only |
| Open methodology | Full /methodology page | Black-box scoring |
When to pick which
Pick LLM Submitter if you want the audit + fix surface alongside monitoring - which is most teams, because monitoring without the means to fix is a quarterly bill that produces graphs nobody acts on. Pick Otterly if your dedicated need is brand-mention-sentiment scoring and you already own a separate audit/fix toolchain.
FAQ
How does pricing compare for an agency?
Otterly typically caps users per plan; agency-style multi-tenancy needs an enterprise upgrade. Our Agency tier (£99/mo) ships with 10 sub-accounts, scoped per-client dashboards and white-label PDF as standard.
Other comparisons
Comparison reflects each tool's pricing and feature set as of 17 Jun 2026. We update these pages quarterly. Numbers from public dashboards / changelogs only - we do not paraphrase NDA decks.
Test it yourself
Run the open-methodology audit on your own site.
Free, no signup, full breakdown - then make your own call between LLM Submitter and Otterly.
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