Profound is the enterprise-priced single-seat citation tracker; LLM Submitter is the four-pillar GBP-priced platform with a free tier and agency multi-tenancy.
Submit, audit, fix and track. Free public audit tool. £15-£99/month with 14-day trial. UK-built, GBP-priced, GDPR-native, HMRC-compliant invoicing. Multi-tenant from the Agency tier.
Citation tracking and AI search analytics. Sales-led pricing widely reported at $499+/month. Single-seat per workspace; history capped at 2 months on the entry plan. US-based, USD-billed.
| Feature | LLM Submitter | Profound |
|---|---|---|
| Free public audit tool | Yes - 10 categories, full report | No |
| Entry price (paid) | £15/mo Solo | $499+/mo (sales-led) |
| Citation tracking engines | ChatGPT, Claude, Perplexity, Gemini | ChatGPT, Perplexity, Gemini, Copilot |
| History retention | Unlimited on Pro+ | 2 months on entry plan |
| Multi-tenant / agency | Agency tier £99/mo, 10 sub-accounts | Single-seat |
| llms.txt + schema generators | Built in, free, paste-ready code | Audit recommendations only |
| Open methodology | Yes - /methodology lists every check + points | No - black box scoring |
| Currency + invoicing | GBP, HMRC-compliant, EU reverse-charge VAT | USD |
| Enterprise reporting | Branded PDF on Pro+ | White-glove dashboards |
| Time to first value | Free audit in 30 seconds, no signup | Sales call required |
Pick LLM Submitter if you are a UK SMB or agency that wants four-pillar GEO (submit, audit, fix, track) at GBP-honest pricing without a sales call - and you value owning the fix code rather than just seeing what is broken. Pick Profound if you are an enterprise procurement team running RFPs and your stakeholder list values white-glove onboarding plus a USD invoice over self-serve speed.
For citation tracking the engine list is similar. Profound covers Copilot; we cover Claude. The bigger split is product scope: Profound is monitoring-only; we add the audit + fix pillars so the same subscription tells you why a citation rate changed and gives you the code to fix it.
Profound goes after enterprise procurement (longer sales cycle, white-glove implementation). LLM Submitter is built for self-serve SMB/agency adoption - product-led growth, GBP-billed, lower per-customer cost to serve. Free tier exists because we want the audit + fix tools in front of every UK SMB before paid customers churn elsewhere.
Citation prompts copy across in minutes (any Pro tier, paste your prompt list). Historical citation data does not migrate - if you need that on file, export from Profound first; we will store everything from the moment you start.
Free, no signup, full breakdown - then make your own call between LLM Submitter and Profound.
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