Ahrefs, Semrush, Moz optimise for blue-link Google. LLM Submitter optimises for AI search - ChatGPT, Claude, Perplexity, Gemini.
Built for the AI-search era. Audits llms.txt, AI-bot robots.txt directives, JSON-LD with @graph, semantic content depth. Tracks citation rates across 4 AI engines, not click-through rate.
Built for the Google blue-link era. Backlink graphs, keyword volume, SERP rank tracking, technical site audit. Mature tooling but not AI-search-aware - llms.txt, AI-bot allowlists, citation rate are not in scope.
| Feature | LLM Submitter | Traditional SEO tools |
|---|---|---|
| Optimisation target | AI engines (ChatGPT, Claude, Perplexity, Gemini) | Google blue-link results |
| Success metric | Citation rate per prompt + brand share-of-voice | Click-through rate + SERP rank |
| llms.txt analysis | 15 of 100 audit points | Not checked |
| AI-bot robots.txt audit | 15 of 100 audit points | Not checked |
| JSON-LD @graph quality | 15 of 100 audit points + paste-ready generator | Schema present/absent flag |
| Backlink graph | Out of scope | Core feature - massive index |
| Keyword volume | Out of scope | Core feature |
| Technical site audit | AI-readiness 10-cat | Lighthouse-style |
| Entry price | £15/mo (Solo) | $99-$249/mo |
Use both. Traditional SEO tools still solve a real problem (blue-link Google still drives ~half of all referral traffic for most UK SMBs in 2026). LLM Submitter solves the AI-search half they cannot - llms.txt, AI-bot allowlists, citation rate. The right answer for most teams is Ahrefs/Semrush for keywords + backlinks, plus LLM Submitter for AI-search readiness, run in parallel.
Partially - AI engines do crawl the same pages and use some of the same signals, so on-page SEO best practice helps. But the AI-specific signals (llms.txt, AI-bot allowlists, JSON-LD @graph cross-references, FAQPage schema) are not on the radar of traditional SEO tools and account for ~60 of our 100 audit points.
No. Their backlink graph and keyword volume data is irreplaceable for blue-link work. They are complementary, not substitutes.
Generative Engine Optimization. The same idea as SEO but the target is AI engines (ChatGPT, Claude, Perplexity, Gemini, Copilot) rather than Google's SERP. Sometimes called AEO (AI Engine Optimization). Same problem space; different metrics, signals and tooling.
Free, no signup, full breakdown - then make your own call between LLM Submitter and Traditional SEO tools.
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